How to Use Long-Tail Keywords to Improve Your WordPress Sites SEO

You probably know how important keywords are to your website. Theyre a crucial part of any Search Engine Optimization (SEO) strategy, helping you rank higher on sites like Google. However, you may not know that a distinction can be made between short-tail and long-tail keywords.This difference is important, because while many sites exclusively target the big ticket short-tail keywords, focusing on their longer cousins can be a more viable strategy. Long-tail keywords are more precise, so theyre better able to attract your target audience. Plus, youll face less competition when trying to rank highly with them.This guide to long-tail keywords will explain what they are, and make it clear why you might want to start using them in your content strategy. Then, well show you how to get started! Dog care is an example of a traditional, short-tail keyword. Its broad enough to apply to many Google searchers. Most short-tail keywords are one or two words long, such as fitness or used cars.Unde rstanding what people search for online is key to getting your content noticed.In contrast, a long-tail keyword is usually three or more words long, often capping out at five or six words.So instead of targeting dog care, your blog post could use the keyword how to care for a dog. Other examples of long-tail keywords might include how to improve my fitness and find used cars nearby. Despite what seems like a small difference, there are some compelling reasons to use this type of keyword.Why you should start using long-tail keywordsTraditionally, most SEO advice has focused on short-tail keywords. These keywords give you access to the widest audience, since short keywords nearly always have a higher search volume. While cook pasta might have a hundred thousand daily searches, how to cook homemade pasta might only have ten thousand.However, long-tail keywords have their own unique advantages:Theyre more descriptive, and tell people more about your contents topic. So while youre target ing a smaller pool, its made up of people who are more likely to be interested.Theres less competition for longer keywords. This means you dont have to fight for views with hundreds of established websites.Youll often see SEO benefits, since long-tail keywords help search engine bots recommend your content to the right people.Long-tail keywords are often easier to work into your content naturally.Longer keywords tend to have lower search volumes and less competition.Of course, this isnt an either-or choice. Theres no reason you cant target both long and short keywords on your site. Long-tail keywords are increasingly proving their effectiveness, however, so now is the time to start using them.Where to start looking for long-tail keywordsIts always smart to develop your keywords through research. That way, you can find phrases people are actually searching for. The simplest way to start generating some long-tail keyword ideas is to use the Google search engine itself.Youve probably n oticed that Google suggests alternative keywords to searchers. These suggestions are based on real queries, so theyre excellent options for you to use. Start by typing in a few words describing the topic you need a keyword for. In most cases, Google will immediately provide a list of options:If you scroll down to the bottom of the page, youll also see a section listing related searches:Both places are perfect for spotting longer, more specific keywords that Google users are actually searching for. You can also use a dedicated research tool, such as the Google Keyword Planner. This is a free resource that will show you the search volume and competition level for just about any keyword.The Google Keyword Planner  provides useful information about keyword analytics.Another good tool to help you find longtail keywords is KWFinder. It gives you three different methods of uncovering longtail keywords that people search for.Regardless of where you go, youll want to look for keywords that have low competition, but still offer a decent search volume. Youll also want to focus on those you can work naturally into your content. Ultimately, finding strong long-tail keywords isnt any harder than doing the same with shorter keywords. Just remember to stick with phrases that are at least three words long.How to use long-tail keywords effectivelyOnce you have a long-tail keyword to target, you simply need to incorporate it into your content. The process isnt much different than using short-tail keywords, so if you have some SEO experience you should know what to do.All the same, here is the general process youll want to follow when using long-tail keywords:Start by finding a keyword and writing content based on it, instead of the other way around. That way, you know you have a built-in audience. Youll also want to choose a different keyword for each major piece of content (such as a page or blog post).Incorporate the keyword into multiple places, but be careful not to overus e it. Long-tail keywords tend to stand out more, and readers might catch on if you use it every other paragraph. Try to use it in the title, at least one header, the first paragraph, and occasionally throughout the text.Make sure youre using the keyword naturally, rather than stuffing it into sentences where it doesnt belong.Add the keyword to other crucial places, such as your contents meta description and your images alt text.Finally, dont forget to track your keywords performance! The information you get will help you make better choices over time, so you can be confident that youre targeting the best long-tail keyword options.ConclusionCompetition is fierce for many of the most popular keywords used in online searches. Therefore, it can be smart to focus your efforts on longer, more specific phrases. The pool of searchers youre targeting will be smaller, but youre likely to attract a lot more of them if you use long-tail keywords effectively.To find long-tail keywords to use in your content, you can start by checking out Googles suggested and related searches. The Google Keyword Planner will also be an invaluable tool. Then you can incorporate your new keywords into your content. Just remember to use them naturally, and follow the usual SEO best practices.Do you have any questions about how to incorporate long-tail keywords into your own content? Ask away in the comments section below! Here's how to start using long-tail #keywords to improve your #SEO

Organizational Culture and Decision Making Example

Organizational Culture and Decision Making Example Organizational Culture and Decision Making – Article Example ï » ¿ Organizational Culture and Decision Making An organisation is often recognised by the culture that is prevalent in the organisation and the mode of working followed. This is not solely a management concept relevant to companies, but also to healthcare units. By organisational culture, we mean, the attitudes, values and ethical perception of the organisation and how it works in different situations. â€Å"Organization culture is the emergent result of the continuing negotiations about values, meanings and proprieties between the members of that organisation and with its environment†. (Organizational Culture: An Introduction, edited by Nasreen Taher, Hyderabad: ICFAI University Press, 2005, pp 82-92.) Organisational culture often characterises the way an organisation functions and how major job requisites are carried out. Let us take the example of a healthcare unit whose culture is characterised by an open door policy, where the doctors and paramedics are approachable. The decision-making strategy in such an organisation would be one that would be open to all and sundry, or would at least involve individuals from all the hierarchal branches, rather than being limited to the top crux. This illustration clearly elucidates the view that an organisation’s culture often impacts decision-making in the organisation. (Website: culturecreation.com.au/) When an organisation makes changes in its strategy, it must take care not to keep the information limited to its top hierarchy and must make sure it penetrates to reach all levels of employees. This is because of the fact that every employee and his work functioning plays a great role in carrying forward a strategy made by the organisation. Change in strategy needs to be a combined effort from all quarters. It also impacts the culture at the organisation, since work processes begin to differ. For instance, if an organisation makes the decision that it shall adopt a more aggressive marketing strategy, it comes up with special treatments and varied infrastructural facilities and involves every paramedics assistance. This is because, only then will the strategy work effectively with each and every employee contributing a more aggressive stance and output, furthering the overall strategy of the organisation. In addition to this, the workplace culture must be global and cosmopolitan in a healthcare unit, since it caters to no specific crowd. The patients could come from varied backdrops of life and it is essential to embrace a cosmopolitan stance, in order to avoid any sort of intimidating scenarios. This would also help bind the staff and paramedics together, and help them counter problems or act in a united manner. Thus, adopting a globally applicable culture is a great way to boost the healthcare unit in terms of its ambience and atmosphere. Thus, it is evident by what has been outlines, that organisational culture is an important parameter in almost every activity of a healthcare unit. A healthcare unit must most certainly work towards developing a more interactive and employee-friendly culture to facilitate better cooperation and coordination amongst employees. REFERENCES Website: culturecreation.com.au/ Organizational Culture: An Introduction, edited by Nasreen Taher, Hyderabad: ICFAI University Press, 2005, pp 82-92. Website: www.ezinearticles.com

Business Enterprise Essay Example | Topics and Well Written Essays - 1000 words

Business Enterprise - Essay Example â€Å"A business model describes the rational of how an organization creates, delivers and captures value† (Osterwalder & Pignuer, 2009). A business model canvas is a visual chart. The elements in the chart will describe the firm’s value proposition, infrastructure, customers and finances. It describes its elements through the building blocks. Key partners as well as key suppliers have to be included in this part of the model. For the success of the site Spotify needs a good deal with the related parties like the recording company. Another key partner is Facebook. All the account holders of Facebook have an opportunity to deal with Spotify. Key resources are required to offer the value proposition to the customers; or deliver what the customers want. Key resources can be â€Å"physical, intellectual, human and financial resources† (Osterwalder & Pignuer, 2010). The key resource for this company is music. Since, it has to make available all music to the entire world, so the music license has to be obtained. A server is also required to reach the customer. Value proposition is something which the company is giving to its customers. In other words, the factors which are forcing the customer to buy the products of the company are termed as the value proposition of the company. Here, the value proposition is between the listeners and the advertisers. The value proposition for the listeners is that, it offers a large amount of music for least cost. And the site is legally registered. The songs can be listened through a smartphone and can be listened offline too. Another offer is that we can share songs. For the advertisers, the site is making a platform to advertise their products and services. In the current context, customer is considered as a king. Companies are required to give what the customers want. In service industries also, the company have to keep in

GASB and FASB Accounting Essay Example | Topics and Well Written Essays - 750 words

GASB and FASB Accounting - Essay Example Whereas FASB has the objective to establish and improve standards for financial accounting and reporting that will help in guiding and educating public including auditors and other users of financial statements.   GASB was constituted in 1984 to succeed National Council on Government Accounting as a standard-setting body for state and local governmental bodies, whereas FASB issues standards and other pronouncements for entities other than governmental bodies. However, when there are no pronouncements on certain issues from GASB, the pronouncements issued by the FASB shall become applicable to governmental bodies as well. So far as business organizations are concerned, they have to abide by the standards issued by FASB. Non- business organizations, non- government organizations follow FASB and the government organizations come under the domain of GASB.   GASB is very specific to state legislature while issuing pronouncements. FASB, on the other hand, issues pronouncements that are universal and cater the business on a federal basis. In fact â€Å"FASB receives many requests for action on various financial accounting and reporting topics from all segments of its diverse constituency, including investors and the SEC. The auditing profession is sensitive to emerging trends in practice, and consequently, it is a frequent source of requests. Requests for actions include both new topics and suggested review or reconsideration of existing pronouncement.†(Facts about FASB, page 1)   It is believed that governments need not show profits like other financial entities.

Harsh Parenting during Adolescence Research Paper

Harsh Parenting during Adolescence - Research Paper Example More often than not these social constraints are enforced and reinforced by parents. (Choudhury, Blakemore and Charman) A variety of reasons are prescribed for parental control including (but not limited to) the rebellious attitude of teenagers, the parent’s desire to make the individual more conforming to their ideals and ideologies and the need to make the individual more compliant to social norms and values. These objectives are met by parents in a variety of ways. The relationship between teenagers and parents is generally a rocky one. In order to exert their influence, parents may resort to physical and emotional coercion. (Kelley) Such parental behaviour is seen to affect adolescent growth and their adult behaviour negatively. Most adolescents with coercive parents are known to develop aggressive symptoms later in life. This aggression may be emotional or physical and may continue throughout an adult’s life unabated. (Pedersen) Though the effects of parental contr ol on adolescent behaviour are well documented but the immediate outcomes have been historically overlooked. Parents exerting themselves on children encourage the growth of individuals who are seeking chances to overthrow the established regime of parental control. The results are often disastrous such as school shootouts such as the Columbine massacre. Moreover, teenagers may resort to joining gangs or resort to drug use in order to exert their independence. It remains notable here that all forms of parental control result in deviant social behaviour. Therefore it can be hypothesised that excessive parental control during adolescence can lead to an increase in deviant behaviour in society. This text attempts to analyse such a relationship through secondary research. Literature Review Numerous studies have been conducted in order to clarify the connection between parental exertion and resulting adolescent behaviour. Various perspectives and aspects have been covered through these st udies. This text was prepared by reviewing a few instrumental studies and their results which are discussed below. The distinction between physiological control and behavioural control for human beings has long been established firmly. (Baumrind) Baumrind’s study was conducted over a fourteen weeks period where he observed three different groups of children. The behaviour of each group was markedly different. One group was composed of energetic and friendly children while another group was composed of conflicted children who were irritable. The last group was composed of impulsive and aggressive children. The parents of these children were interviewed to discern the distinct patterns of parenting. There is an overwhelming tendency to combine these two aspects of human control and to study their effects together. Such an approach is hardly considered feasible as it tends to coalesce related aspects so that they are not distinctly recognisable anymore. For example the psycholog ical effects of beatings on a child who is being cajoled psychologically as well cannot be distinctly related. The typological approach developed by Baumrind is highly helpful in this regard as it delineates categorical distinctions to psychologically and behaviourally controlling parents. For example, authoritative parents are represented as being warm and accepting. Such parents tend to establish strict behavioural guidelines but promote psychological

Technology In The Travel And Tourism Industry

Technology In The Travel And Tourism Industry This project is based on the description of the analysis importance of delivering quality services in the hospitality industry, what is community base tourism, the pros and cons of community base tourism, alternative type of tourism that can be used to diversify the Jamaica tourism product sand the impact of technology in the development of the tourism industry. Important of delivering quality service in the hospitality industry According to (unknown, 2012) in the hospitality industry, it is absolutely vital that companies stay on top of consumer demand in an attempt to maintain their competitive advantage. In the current technologically driven business industry, it has become increasingly important for businesses to utilize every bit of information and data collected from current and potential customers when examining ways of remaining competitive in the hospitality industry. Pertaining to (William et` al, 1999) delivering quality service in the hospitality industry can be a major challenge facing hospitality managers in the opening years of the next millennium. It will be an essential condition for success in the emerging, keenly competitive, global hospitality markets. While the future importance of delivering quality hospitality service is easy to discern and to agree on, doing so presents some difficult and intriguing management issues. Since the delivery of hospitality service always involves people, these issues center on the management of people, and in particular on the interactions between guests and staff, interactions that are called service encounters. In the eyes of our guests, our hospitality businesses will succeed or fail depending on the cumulative impact of the service encounters in which they have participated. Hospitality industry would include hotels, restaurant and other related tourism organizations. This means that the tourists have to encounter with staffs, therefore the industries have to have good customer representative that can communicate with their guest and help them resolve their issues. There are three elements in the hospitality which motels. Includes restaurant that provide beverages and food entertainment by the theatre and accommodation provide by the industrial service. In the service delivery in the hospitality industry and service delivery in other businesses there are little are no differences because they both have good customer service which is very important in both industries, they both provide quality service to increase their revenue and to ensure that they satisfy their customer needs and want in the industry. Community based tourism According to (oikos, 2009) Community based tourism is tourism in which local residents (often rural, poor and economically marginalized) invite tourists to visit their communities with the provision of overnight accommodation. Community based tourism enables tourists to discover local habitats, wildlife, and celebrates and Respects traditional cultures, rituals and wisdom. The community will be aware of the commercial and social value placed on their natural and cultural heritage through tourism, and this will foster community based conservation of these resources. Community-based tourism affords travelers with rare opportunities to experience local communities first hand. Its distinctive in that it provides an alternative to development thats not sustainable, giving rural and poor communities an additional source of income. In supporting community-based tourism, you can immerse yourself in the day-to-day lives of local and indigenous people while helping them to preserve their environment and cultural heritage. The residents earn income as land managers, entrepreneurs, service and produce providers, and employees. At least part of the tourist income is set aside for projects which provide benefits to the community as a whole. Tourists will spend time near areas that are rich in culture and biodiversity, and, at the same time, will get to know the locals at the grassroots level. Many successful experiences in development countries prove that tourism can become a leading sector for the people who conserve natural resources and live on it. Local people of these countries jointly cooperate in Community Based Tourism and this gives not only economic benefits for them but also becomes an example of community involved decision making. A community by definition implies individuals with some kind of collective responsibility, and the ability to make decisions by representative bodies. Localsà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢ participation, traditional culture, cross-cultural issues and raise of local income are basic principles of tourism and it is fundamental to get more in depth for development countries where tourism is dominantly operate by great foreign companies. Usually familiesà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢ interviews make obvious that locals are interested to take part in tourism activities but they donà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢t know how. Often the creation of Community Based Tourism is the best solution for local people or at least a great help for them for example in these countries where the main income is from livestock and the desertification, the spread of unproductive land deprived of vegetation, is one of the main concerns. Community Based Tourism is the jointly planned and managed tourism activities of local group: this new business never can be the main or only income source of the communities and cooperatives but can be additional income possibility Issues like generating additional incomes for locals and reducing impacts on environment are included in the government policy about tourism, but there has been little implementation and no integrated policy at the national level. The pros and cons of community base tourism Base on the information of (mozer, 1995-2012) Advantage -depending upon implementation some of these can turn into disadvantages. Employment- (1 emp/1000 tourist) labor intensive, few administrative positions, little upward mobility. Infrastructure development -roads, water, electricity, telecom and cybercom, but not necessarily local priorities. Cultural preservation- economic incentives to preserve food, fashion, festivals and physical history, but these tend to be superficial elements of a culture. Environmental protection- econ incentives to preserve nature, wildlife and urban cleanliness. Foreign exchange .generates resources to import food, pharmaceuticals, technology, consumer goods. Development of health care services -those these arent always available to local people. Disadvantages -depending upon implementation some of these can turn into advantages. Cultural destruction-(modernization world mono-culture), freezes culture as performers, loss: language, religion, rituals, material culture. primary products- sun, sand, surf, safari, suds, ski, sex (little value added, neo-colonialism) Environmental destruction -game drives, resorts: golf, ski, beach, desert, world as playground, SUV. Marginal employment -low skill, low wage, menial services, prostitution, drug trade, gambling, hustlers. Low benefits -no job security, no health care, no organizing, and no work safety rules or environ standards. Development of illegal and/or destructive economic activities- markets for drugs, endangered species, etc. Outside hiring- skilled middle and senior management recruited out of the area and transferred in. Concentration employment -walled resort enclaves. seasonal employment Outside decision making-decisions made outside of the area, corporate dollars corrupt government. Unrealistic expectations-divert young people from school and brighter futures. anti-democratic collusion- industry support of repressive governments Land controlled by the elite -people relocated, agriculture eliminated, prohibited from N.P. negative lifestyles (STDs- substance abuse, begging, hustling diverted and concentrated development -airport, roads, water, electricity to tourist destinations, development not accessible to locals little forex stays in country -airplanes, vehicles, booze, hot air balloons, generally have foreign owners package programs Cruises -eat and sleep on board so the economic benefit to the ports-of-call is very thin and limited. Unstable market -fickle, affected by local and world events, generally highly elastic. Health tourism -traveling to get medical procedure at lower cost has its own set of unique challenges, which include: Determining the credential, skills and quality of the facility and personnel. Language communication challenges on topics requiring a lot of details, sometimes even when both parties seemingly speak the same language. Different cultural issues and expectations around health care and the body. Post-treatment complications, after the tourist has left the facility. How community base tourism can be used to increase the Jamaica tourism product and make it more competitive Community base tourism can be used to increase the Jamaica tourism product and make it more competitive because it provides an alternative to development thatà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s not sustainable, giving rural and poor community an additional source of income. You can immerse yourself in the day-to-day lives of local and indigenous people while helping them to preserve their environment and culture heritage. However people in the community earn income as land manager, entrepreneur, service and produce providers, and employees. Incomes are also set aside by the tourist for project that provides benefits to the community. The significant impact on the development of technology in travel and tourism industry Technology in travel and tourism industry in today world control and deliver swiftness and power your need to achieve your business ambitions. It is also delivers effective solution to meet their customers precise business needs increasing profit and work rate improving customer relation and decreasing cost. However you can depend on technology with the travel and tourism industry to improve the communication process. When communicating with technology you save time and money wisely and disengage from computer frequently to communication in person and help people to keep in touch with co-workers and traders in need of information. therefore technology in the industry improve the communication process, poorly design are in appropriately use technology can inner communication with workers more than it helps and it can be used in the industry to find explore analysis to exchange and present information responsively without discrimination, it also increase internationally and has speed u p the process of globalization. According to Rosendo (cuyasen, 2012), New Technology and media has changed the way of tourism. Travelers turn to the internet to research on potential destinations and do bookings online. They even include sharing their experiences of the trips they go to. The executive director of Ctrip.com said that consumers know more about the industry and travel businesses cannot make money from the information gap anymore. The past ten years has empowered consumers greatly. A great majority of travelers do their search online for bookings, travel guides and visas. According to John Liu, the executive vice-president and head of Greater China at Google, 85% of travelers do their research on the net and the average traveler does 55 online searches before a booking. Comparing and looking for information is very easy now and all kinds of information are available on the internet. Pertaining to Keith Evans, (Evans, 1999-2012) with the explosion of technological advancements in the mid and late 20th century, tourists discovered increasing access to a growing array of destinations. From promoting destinations and attracting traveler attention to enabling instant reservations and payment collection, communication technology continues to exhibit a significant impact on the tourism industry and travel in general. Communication technology plays a considerable role in travel and tourism, as much of modern tourism revolves around the ability of tourist destinations to communicate their benefits to potential visitors and the ability of those visitors to reach out to points of interest at the destination. Advantages and disadvantages of technology in the travel and tourism industry According to leelingz, (leelingz, 2011) nowadays, technology has advanced in tremendous leaps and bounds. We cannot imagine the world without technological advances such as computer, televisions, and machines and so on. However there are some advantages and disadvantages of technology. First of all, technologies play a very important role in society because it makes life easier to live on and less time consuming. Technology has the ability to create shortcuts in working. People do not have to do all the hard labor anymore. People use technology to plan their trip which makes it more convenient and easy. They can research destination to their own pace, shop around for the best fares and hotel deals, and make reservations right from your computer. On the contrary, technology also brings harm to our society. The booming of industrialization and development causes pollutions to our world. For example, the smoke from the vehicles and machines affects the quality of air and destroy the ozo ne layer. In addition, technologies also create financial problems in families because most of the technologies are expensive like computers. People that cannot afford to buy this kind of technology will live in a stressful life. On my views the important of technology in the travel and tourism industry is to get information through research, help to increase the organization revenue, to get information across to their customers and other related organizations, delivers great speed, reach audience that is physically separated from the sender and increase access ability and openness in an organization and bad part about technology is that it can create tension and conflict, easy to be over used, often lack privacy and can seriously drain employment productivity. But in my case without technology the industry could not keep up their infrastructure to keep attracting the visitor and keep the place in order. Recommendation For the recommendations, keep off with the changing of technology as technology enhance and change make sure that the business in the tourism industries can adjust to that change without any problem arising. For any business to thrive a good customer service representative is needed to portray to good quality that the business has to offer .conclusion It can be concluded that good quality service is needed to any business to thrive whether it be tourism or any other business and without technology the business will not be kept up to date.

My Family: A Subculture :: Sociology Sociological Papers

My Family: A Subculture Everyone in the world belongs to a subculture. Each subculture has its own sets of traditions, relics, and artifacts. Relics and artifacts are symbolic, material possessions important to one's subculture. Relics are from the past; artifacts are from the present. These traditions, relics, and artifacts help shape the personalities of individuals and how they relate with others. Individuals know about these items through storytelling in the subculture. Families are good examples of subcultures. My family, a middle-class suburban Detroit family of Eastern European heritage, has helped shape who I am through story telling about traditions, artifacts, and relics. Throughout my life, I've heard many different stories about my family. Because of these stories, I know about my background, and they have helped form my identity. Randall Bass, professor of English at Georgetown University, agrees that stories help shape people's identities. Bass states that, "Individuals derive their sense of identity from their culture, and cultures are systems of belief that determine how people live their lives" (Bass 1). Cultural stories about family history, religion, nationality, and heritage help influence people's behavior and beliefs. Identities of different people come from their cultures. Story telling begins at home. Stories help connect people to their systems of beliefs. They sculpt people's lives by giving them a model of how to live. People receive their earliest knowledge from different stories.(Bass) One great story my family has told me is my family's history. My maternal grandmother's parents came to the United States from Ukraine by boat around 1906 or 1907. They initially settled in Export, PA, because they had relatives and friends living there. My grandmother was born in 1921 and was the seventh of eight children. A year after she was born, they moved to Warren, OH, where they stayed until my grandmother graduated from high school. The family's religion was Ukrainian Orthodox. My grandmother grew up speaking Ukrainian and English. Ukrainian was spoken in the home, and English was spoken at school. My grandmother started kindergarten at the age five knowing no English. She picked up the English language from her classmates. My grandmother's family did not own a car. Every Easter, they walked about seven miles to go to church. My grandmother grew up during the depression. She was the only girl in her family to own a doll from a store. All of her sister's dolls were homemade.

A Brief Analysis of Kafka’s The Trial

On his thirtieth birthday, Joseph K. is arrested even though he has done nothing wrong. Naturally Joseph K. is angry and annoyed. On the day of his thirty-first birthday, Joseph K. is taken to a nearby quarry by the warders and killed. Joseph K. does nothing to stop them from killing him. The Trial is the story of the intervening year between Joseph K.'s two birthdays. This novel treats many subjects, but this paper will examine only three: the mystery of the bureaucracy in the novel, sexuality during the process, and the economic and social point of view of The Trial.The bureaucracy in The Trial is large, impersonal and frightening. Prior to the beginning of the book Joseph K. is a successful businessman working in a bank apparently on the fast track for advancement and even greater success. After his arrest he and his life decline until his execution. Although Joseph K. â€Å"is accused of crimes he did not commit . . . [he] still feels guilty about these unnamed offenses† ( Meyers, 329). This guilt plays an important role throughout the novel. Joseph K. is mentally and emotionally paralyzed by his guilt of having been accused of the unknown crime.As Boa writes, the experience of being arrested has taken Joseph K. out of his comfort zone and he is unable to operate; he doesn't know what to do. â€Å"What is the nature of the court, what is the law, what should the individual on trial do?† (1). The paralysis Joseph K. suffers appears to be psychological rather than due to a physical threat. The parable told to Joseph K. by the priest provides an accurate description of the state Joseph K. is in. In the parable a man from the country comes to have access to the law however the doorkeeper will not admit the man.The doorkeeper steps aside from the doorway and offers no physical resistance, but the man is paralyzed by what might be done by the institution. â€Å"‘If you are so strongly tempted, try to get in without my permission. But note that I am powerful. And I am only the lowest doorkeeper. From hall to hall, keepers stand at every door, one more powerful than the other . . .'† (Kafka, 267-8). Rather than confront these possibilities the man sits on a stool by the door and waits. This is precisely what Joseph K. does. He tacitly accepts the non-accusation of the court and submits to its jurisdiction. One cannot help but feel that if he were refuse to comply with the court that he would be free to continue living his life. The mystery of the bureaucracy of the court appears to be a psychological threat of the unknown combined with a man's natural inclination to obey the institutions that govern the locality where he lives.The second area this paper will address is sexuality during the process. During the year of the trial, Joseph K. has a brief flirtation with Fraulein Brustner but she later refuses his advances. It is interesting that â€Å"Brustner† is very close to the German word â€Å"brusten† meaning breast. The desire to dominate a woman has considerable Freudian implications that suggest that Kafka was greatly influenced by his mother, the source of his life and breastfeeding, and not always in a positive manner.During this encounter Joseph K. kisses her â€Å"all over the face, like some animal lapping greedily at a spring of long-sought fresh water† (Kafka, 38). This is an interesting foreshadowing of his execution where he dies â€Å"[l]ike a dog† (Kafka, 286). After kissing her Joseph K. returns home, â€Å"[h]e fell asleep almost at once, but before doing so he thought for a little about his behavior, he was pleased with it, yet surprised that he was not still more pleased† (38).This appears to be an example where a man dominates a woman to get his will without regard to her desire. This strength is uncharacteristic of Joseph K. particularly in regard to the affair he has with Leni, Huld's nurse. Leni appears to like men who are vulnerable. S he has considerable control over her employer who must accept her care because of his heart condition and because she is unaccountable attracted to Joseph K. who is vulnerable because of the accusation against him.From an economic and social point of view The Trial is particularly interesting. The Trial â€Å"moves beyond the household to explore the interlocking of social power and psychic structure in urban society at large† (Boa, 133). Adler suggests that Kafka is writing about â€Å"[t]wo defining factors stand out in this period.Firstly, the conflict between Czech, German and Jewish traditions; and secondly, the struggle between Prague's history and modernisation [sic]† Kafka appears to have had trouble reconciling these three worlds in his own life and feels he is unable to successfully struggle against the enormous, looming presence of the government and his religious background. It is interesting that Joseph K. actually has considerable impact, although it appe ars is unaware of it.In fact, the Court even follows his requests and confirms his assumptions. Although K. tells himself what time he should arrive for his first interrogation, this turns out to be the same hour mentioned by the Examining Magistrate. K. decides that he will attend only one interrogation, instead of the series of short interrogations planned by the Court, and the Court complies K. accuses the warders, and the Court promptly punishes them . . . . (Lasine, 34).It is this lack of awareness of the capabilities that Kafka seems to warning the reader about. The Trial is not to be viewed as a plan or even a call to change society, but an examination of authority intended to help people think for themselves about the issues in the book (Boa, 186).The Trial is a haunting frightening book in the same genre as the later books Orwell's 1984 and Huxley's Brave New World. However, it is more subtle and thought provoking. Given the multi-leveled layers of bureaucracy both governme ntal and in business one wonders if The Trial is not more relevant today that when it was written near the beginning of World War I. Given the excess of administrative law with its great power that is not subject to many of the protections of due process, it is easy to empathize with Joseph K.Works CitedAdler, Jeremy. â€Å"What Was Lost? The Czech Jewish Community.† European Judaism. 38, 2 (2005) 70+. Boa, Elizabeth. Kafka: Gender, Class, and Race in the Letters and Fictions. Clarendon Press: Oxford, 1996. Kafka, Franz. The Trial. Alfred A. Knopf: New York, 1957. Lasine, Stuart. â€Å"Kafka's Trial.† The Explicator. 42, 3 (1985): 34. Meyers, Jeffrey. â€Å"Swift and Kafka.† Papers on Language & Literature. 40, 3 (2004): 329.

Free Essays on Depression And Healthcare

Depression and Healthcare in Our Society â€Å"In any given 1-year period, 9.5 percent of the population, or about 18.8 million American adults, suffer from a depressive illness. The economic cost for this disorder is high, but the cost in human suffering cannot be estimated. Depressive illnesses often interfere with normal functioning and cause pain and suffering not only to those who have a disorder, but also to those who care about them. Serious depression can destroy family life as well as the life of the ill person. But much of this suffering is unnecessary†(NIMH). There are three main categories of depressive disorder such as: dysthymia, depression and bipolar depression (manic depression). Depression tends to be a chronic and recurring illness. Dysthymia unlike clinical depression tends to be milder persistent symptoms that may last for years. The third depressive disorder, bipolar disorder, cycles between extreme highs (manias) and major depressive episodes, bipolar being the least common of the three. Depression affects 15 percent of Americans at one point during their lives (NIMH). Depression has affected the lives of children, teenagers and adults throughout the world. Of all the other mental illnesses, depression is the most treatable, and most commonly diagnosed. Eighty percent of the symptoms of serious depression can be successfully alleviated. There are three common treatments for depression; psychotropic drugs, psychosocial therapies and electroconvulsive therapy. Even a combination of these can be very effective in treating individuals, so that they are able to move on and live productive lives. Another major misconception about depression is that anytime you are feeling sad, you are depressed. Depression is more than just feeling down, it is a persistent feeling for at least two weeks, with many physiological as well as emotional symptoms. Including at least five of the following: depressed mood, diminish... Free Essays on Depression And Healthcare Free Essays on Depression And Healthcare Depression and Healthcare in Our Society â€Å"In any given 1-year period, 9.5 percent of the population, or about 18.8 million American adults, suffer from a depressive illness. The economic cost for this disorder is high, but the cost in human suffering cannot be estimated. Depressive illnesses often interfere with normal functioning and cause pain and suffering not only to those who have a disorder, but also to those who care about them. Serious depression can destroy family life as well as the life of the ill person. But much of this suffering is unnecessary†(NIMH). There are three main categories of depressive disorder such as: dysthymia, depression and bipolar depression (manic depression). Depression tends to be a chronic and recurring illness. Dysthymia unlike clinical depression tends to be milder persistent symptoms that may last for years. The third depressive disorder, bipolar disorder, cycles between extreme highs (manias) and major depressive episodes, bipolar being the least common of the three. Depression affects 15 percent of Americans at one point during their lives (NIMH). Depression has affected the lives of children, teenagers and adults throughout the world. Of all the other mental illnesses, depression is the most treatable, and most commonly diagnosed. Eighty percent of the symptoms of serious depression can be successfully alleviated. There are three common treatments for depression; psychotropic drugs, psychosocial therapies and electroconvulsive therapy. Even a combination of these can be very effective in treating individuals, so that they are able to move on and live productive lives. Another major misconception about depression is that anytime you are feeling sad, you are depressed. Depression is more than just feeling down, it is a persistent feeling for at least two weeks, with many physiological as well as emotional symptoms. Including at least five of the following: depressed mood, diminish...

Physical Activity Essays

Physical Activity Essays Physical Activity Essay Physical Activity Essay When any Of these are injured or not working properly then we get ill, and nobody likes to be ill. So it is important that we keep our body healthy. II. Relevance: Although physical activity is an attainable goal on the path to a healthier life, more than half of U. S. Adults do not get more then 30 minutes of moderate-intensity exercise per day at least 5 days per week Ill. Credibility: According to Dry. Michael Pratt of the Centers for Disease control and prevention in Atlanta, Americans in general dont get enough exercise; 60% of Americans are not regularly active and 5% of Americans spend the majority of their time sitting. IV. Thesis: Exercise and fitness are essential to the overall well being of people and provides many health benefits for every one of all ages V. Preview: Today will speak about the benefits and different types of exercise, and just how much exercise you need to maintain being healthy. Body l. Different types of exercise A. There are four different types of exercise; Endurance, Strength, Balance, and Flexibility. Endurance activities increase your breathing and heart rate. They improve your overall fitness and build your endurance, which makes it easier to carry out many of your everyday activities. Brisk walking and dancing are examples of endurance exercise. B. Strength exercise makes your muscles stronger. Even small increases in strength can make a big difference in your ability to stay independent and carry out everyday activities such as climbing stairs and carrying groceries. Lifting weights are an example. C. Balance exercise helps prevent falls, which is a common problem in older adults. Standing on one foot and doing heel-to-toe-walks are exercising techniques to help. Last but not least is flexibility. Flexibility exercises stretch your muscles and give you more freedom of movement. You can do Yoga and certain stretches as exercises to help with that. Transition: Now, lets look at some of the benefits. II. How is exercise beneficial? A. Healthy lifestyle- Exercise combats health conditions and diseases. Regular psychical activity along with a healthy diet can lower your blood pressure and can reduce the risk of illnesses like type 2 diabetes and heart disease. B. Gives a sense of well being- Being In good shape can give you more energy and reduce depression and anxiety. C. Also, it helps with better self -esteem-you look and feel better when youre in shape. Staying active allows a good social life. Its a great way to have fun, make new friends, and spend quality with family. Ill. How much exercise do you need? A. Which activities you should perform, and how often and with what intensity, depend upon your medical issues, overall health, goals, and even your age. B. For people under 65- a cardiac exercise at a Moderate level, (for example, at a pace that makes you break a sweat but still allows you to have a conversation) for 30 minutes, five days a week C. For people over 65- a cardiac exercise at a Moderate level Moderate level (for example, at a pace that is demanding but still allows you to converse-?a level 6 on a scale of 10) for 30 minutes, five days a week Transition: In turn, making sure you balance out your exercise based on your current health status is very important so your not working yourself to hard but just at the right pace. Conclusion l. Summary: To summarize, exercise has a large impact on your health. It is essential to your overall well-being and it provides many health benefits for everyone. II. Reinforce Thesis: So, next time you ask yourself whether or not working out is really helping you, just remember all of the different ways that it Ill. Memorable Ending: Exercise and physical activity can have a positive effect on your everyday life. Even if you think youre too old or too out of shape to exercise, becoming active on a regular basis will give you more energy and the ability to do things more easily, faster, and for longer than before. If youre already active, keep up the good work. If you dont exercise now, its never too late to start.

Market Research Proposal, With questionnaire (NO PRIMARY DATA Essay

Market Research Proposal, With questionnaire (NO PRIMARY DATA COLLECTION REQUIRED) - Essay Example A survey by Ernst and Young conducted amongst 23 matured and emerging market that were negatively affected by the credit crunch suggested that the customers of UK are seen to have low level of confidence on the banking system. About 63% has reported that their trust on the UK banks has completely fallen, whereas about 36% were completely dissatisfied (Flower, 2012). As all the banks generally deal with similar, undifferentiated category of products, so quality of the service becomes a primary weapon for winning the competition. The banks that display an excellent service quality are supposed to have a distinct marketing edge in terms of improved cross-selling rates, elevated revenues, better customer retention capabilities (Bennett and Higgins, 1988) and prolonged market share (Brown and Hedges, 1993). As defined by Ghobadian, Speller and Jones (1994) quality signifies how well the organizations cater to the requirement of the customers. The definition given by Deming (1986), Ishikaw a (1985), Feigenbaum (1986), and Juran et al. (1974) also fall under the same category. This approach suggests that the organization should first understand and determine the requirements of the customers and then meet unto them. The service quality can only be judged either during or after the consumption is made (Audhesh et al., 2005). The performance of the service provider is the primary source of value creation for the service that is signified as the service quality. It may be very trivial service performance by the service provider but is likely to create a huge impact on the perception of the customers about the service quality of the provider. Barclays Plc, one of the major banks of United Kingdom (UK) has been involved in the scandal of mis-selling of PPI due to which they had to pay huge compensation to the customers (PPI Claim Company, n.d.; BBC News, 2011). Lloyds Banking Group has also suffered problems with the Faster Payments System that is responsible for transferri ng of funds in and out of the accounts of the customers. This problem has given rise to a knock-on effect on the customers of the bank (BBC News, 2013a; Winch, 2013). Earlier in the year 2012 due to system failure the customer of Lloyds using TSB debit cards, online banking and ATM have also faced problem (BBC news, 2012b; Salmon, 2012). Same is the case with NatWest whose customers have also faced problems with online banking, cash withdrawal etc (BBC News, 2013b; Bachelor, 2013; Farrow, 2012). HSBC of UK has also reported the same problems in the year 2011 and 2012 (BBC News, 2012a; Rojas, 2012; Osborne and Bachelor, 2011). This situation has given rise to a growing concern for all these four banks that are eager to know what the expectations of their customers are. Thus the current study tries to find an answer to this question. Objectives The main objective of the research is to understand the perception of the customers towards banks as well as gaining knowledge about the wants of the customers. In this context the closely done study on the current status of the banking organizations suggests that the financial crisis as well as the recent

Coming to terms Term Paper Example | Topics and Well Written Essays - 750 words

Coming to terms - Term Paper Example Nevertheless, a room for change is gradually taking course. Enlightenment has hit the African continent running and no doubt in the near future, so near than anybody is expecting, this continent is liberating itself from practices which have coined it to ages of under development and social injustices. Youngsters determined to better the place of their birth are rising up to the occasion with no apologies of reclaiming back what corruption, poor governance, and sycophancy has stolen from their countries. This is the picture which is depicted by the icon of African literature, Chinua Achebe in his world’s renowned novel â€Å"A Man of the People†. As he satirizes the situation of how African politics and economy has been taken down on its kneels by self-minded greedy leaders, a lesson is learnt of the potentiality of Africa one day being civilized to heights anybody will leave to adore. The representation of leaders like Chief Nanga who are depicted in the novel as chief decision makers in the top country’ s managing body, the cabinet, is an awake that people need to get to know need for change. Chinua Achebe in his book he uses satire in attacking political leadership in Africa. The main character who is chief Nanga is described to rise to the cabinet position not on grounds of qualitative credentials but on pure sycophancy that saw the country under discussion decent to valleys of inflation. Besides clinching to the power, these politicians want to remain there by all means which includes giving force impressions of how the cabinet work is tough. Precisely Chief Nanga is quoted saying, â€Å"...if somebody want to make you a minister, run away†¦Ã¢â‚¬  (Achebe, p.1-154). By looking into the depth of this statement, Chinua Achebe was trying to bring out the trueness of how those who are in power in Africa are committed into ensuring that they paint a bad