Describe marketing techniques used in a business Free Essays

Pl Describe advertising methods utilized in a business kayaks Marks Spencer Marketing Strategy Facets Company diagram Marks and Spencer (MS) is one of the Auk’s biggest and longest enduring brands and High Street retailers in the private area. From humble beginnings in 1884 as a little bazaar, the store saw itself develop into the Auk’s advertise pioneer In quality garments retailing up until rand backtalk, anyway more as of late, the organization has endured continuous falls in garments and food deals in the course of the last twelve quarters. While it despite everything holds a decent 11% of the piece of the overall industry there are worries that this rate sick keep on contracting as rivalry increments from different garments and way of life retailers. We will compose a custom exposition test on Depict advertising methods utilized in a business or then again any comparable subject just for you Request Now MS’s challenge is to recover its development It was once eminent for. M development systems through market infiltration Market entrance is the place an association expands its piece of the overall industry of a current item or administration. Store repair. Mindful that their image had gotten worn out, in 2011 M spent Been on store restorations to give their clients a superior shopping experience. This included giving more space to the client and all the more evolving rooms. Enrollment of new staff for leader branches and arrangement f quality preparing for most extreme consumer loyalty and a more close to home help than It has ever given before. Opening of 150 more M food just stores across the nation in the following three years to contend in the little supermarket’s industry. MS development systems through item advancement Product improvement is the place an organization puts up another item or administration for sale to the public or improves a current item or administration. MS were initially known for dress items; anyway they presently have a wide scope of items and administrations to fulfill their client needs. Presentation of new outlandish and assorted arranged food, for instance acquaintance of haggis with all food stores. Arrangement of value cafeâ © offices in its principle stores so clients were slanted to invest more energy and cash in the stores. Presentation of new item ranges, for example, birthday cards and In-house creator ranges. Dispatch of the new Ms. mother as immediate rivalry to Next internet, bringing another technique for looking for its current clients. MS development systems through market improvement Market advancement Is the place an association advances Its current items or shows up in another market, e. G. Abroad, for instance. With potential for more than 250 new 1 OFF their item runs arrive at a more extensive client base. Development of their establishment business in Western Europe. Dispatch of MS. com will give a worldwi de reach to clients for most extreme market advancement. MS development procedures through expansion Diversification is the place an association produces items or administrations which are altogether different to its center exercises, with the goal that new items/administrations are being acquainted with new markets. MS have presented their own bank and have pulled in various clients intrigued by an option in contrast to the fundamental high road banks. The organization has propelled its own mail request administration close by new blessings, hamper and blossoms online business. Presentation of pet/vehicle/home/head out protection to contend in the protection advertise. Clients would now be able to deal with their family unit vitality arrangement through meanderer’s. Com as the organization rivals other brand service organizations. M endurance procedures An endurance technique is the place an association diminishes expenses or reduces to either essentially make due in general business or recuperate in parts of their tasks. M’s penny piece of the overall industry decay has made senior administration audit their flexibly fasten efficiencies to improve edges at every possible opportunity. The organization is continually hoping to decrease costs any place they can. Redistributing of conveyance administrations. The organization is endeavoring to look for quality textures at lower costs with its providers. MS marking procedures Branding is the place an organization has a steady topic which is effortlessly perceived by its clients. MS has assembled its notoriety on quality and trust strengthened by its â€Å"Only MS† crusade † Leading entertainers and characters have been enrolled to resuscitate natural yet goal characteristics to advance the brand through a progression of TV, magazine and bulletin commercials. MS highly esteems its discount administration and has fabricated a notoriety of continually giving clients either discounts or store vouchers paying little heed to how old the thing they return is. Their ongoing multi year birthday had a huge influence in their image advancement, expanding on sentimentality and trust from its esteemed clients. MS relationship advertising techniques Relationship promoting is the place an association centers around the drawn out charges it has with a client by distinguishing their requirements and giving items and administrations which fulfill those necessities. The arrangement of MS faithfulness cards has given a great stage to assortment of client information which the organization those necessities. MS have a magnificent preparing software engineer where its staff are instructed how to become ‘closer’ to the client so as to give them items and administrations they may not as of now know about e. G. The job of the individual customer. MS banking use relationship promoting techniques to give budgetary items to all zones of a customer’s needs. Instructions to refer to Describe advertising methods utilized in a business, Papers

Ebay analysis Essay -- essays research papers

The name â€Å"eBay† (http://www.ebay.com) is interchangeable with â€Å"online auctions†. Established in September 1995, the organization qualifies as a certified social and monetary marvel (Bunnell, 2000, p.vii). The webpage can be credited with making and characterizing a whole industry and has remained the prevailing power in the online closeout world, with somewhere in the range of 70 to 90 percent of the individual to-individual online sale advertise. eBay is additionally the fifteenth most visited website (http://www.MediaMetrix.com) on the web. Even with enormous contenders, for example, eBay, web powerhouse, Amazon.com Auctions (http://www.amazon.com/barters), is doing combating for online closeout predominance over eBay. Amazon isn't only a book retailer yet in addition a veritable web based business stage for online shippers. With the expansion of online sales to its effectively titanic retail chain, Amazon is a significant player for online sale incomparabil ity. eBay can consolidate more than 4,000,000 things into thirteen primary classifications that are very easy to understand (ApnaGuide.com, 2000). They are handily explored and purchasers can discover what they’re searching for with no difficulties. While Amazon.com Auctions can get a piece classification insane. Not exclusively do a few classifications become unnecessarily harsh (Jewelry), while others are simply excessively broad (Tools), however some of the time there is no unmistakable division between subcategories. Take, for instance, Home Accessories, Home Appliances, and Household Items in Home and Garden, where purchasers have various spots to search for a similar kind of thing and might miss a closeout wherein they would have taken an interest. Just to show the notoriety of the two locales, beneath are three hunts that were directed: Search Item: â€Å"Throwing Copper† eBay: 30 outcomes, 7 of which had offers, most noteworthy number of offers: 2 Amazon.com Auctions: 1 outcome, of which 0 had offers Search Item: â€Å"the framework dvd† eBay: 41 outcomes, 28 of which had offers, most noteworthy number of offers: 14 Amazon.com Auctions: 38 outcomes, of which 1 had offers, most noteworthy number of bids:1 Search Item: â€Å"the hobbit† eBay: 146 outcomes, 65 of which had offers, most noteworthy number of offers: 10 Amazon.com Auctions: 21 outcomes, of which 0 had offers From a purchasers viewpoint, with stock and determination, eBay remain in their very own alliance. Perusing the site for things, you’ll discover everything from child buggies and rubble from the Berlin divider to front line cell phones and talkin... ...                    Amazon.com Auctions: Stock: 4/4                         Inventory: 4/4 Offering: 4/4                         Bidding: 2/4 Usefulness: 3/4                    Functionality: 4/4 Usability: 4/4                    Ease Of Use: 3/4 Reference List Bunnell, D. (2000), The eBay Phenomenon, John Wiley and Sons, Inc., Canada Money related Review (2001), eBay the online big cheese, http://afr.com/it/2001/01/23/FFXRNPT09IC.html ApnaGuide.com (2000), Review on ebay, http://www.apnaguide.com/survey/12706 Altavista.com (1999), Amazon.com Auctions Review, http://auctionwatch.shopping.altavista.com/awdaily/surveys/amazon.html

The Advantages Of Internet Censorship Media Essay

The Advantages Of Internet Censorship Media Essay These days, the web has been picking up its ubiquity at an astounding rate. The web has become a significant informative device, which brings noteworthy comfort and effectiveness for individuals. Be that as it may, the web likewise has serious shortcoming. Despite the fact that the web is thorough and the web isn't anything but difficult to restrain, numerous nations are chipping away at the restriction of the Internet. The issue of web control is a mind boggling and disputable one. In actuality, the control of the web is a twofold edged blade. The restriction can work in certain cases, yet in others it very well may be adverse to society. This exposition will initially clarify the upsides of web oversight. At that point the exposition will clarify the mischief of web control to the general public. The web oversight can be an insurance measure. As the web is open and far reaching, the quality and validness of web data is faulty. There are a great deal of undue materials on the web, for example, sex entertainment and viciousness, which without a doubt applies an antagonistic impact on individuals particularly kids truly and mentally. In spite of the fact that there are a few laws which direct the unlawful data and criminal operations, the laws are not finished enough to manage all the illicit or corrupt exercises. It is extremely difficult to charge an individual for web violations, particularly if the individual is from an outside site. In this manner, the criminal operations and undue data are as yet widespread on the web. Therefore, web oversight is required for web guideline. The restriction of web can wash down the web data and secure individuals somewhat. The oversight of web can channel the wrong data on the web and shield youngsters from upsetting sites, for example, kid sex entertainment, sexual brutality and definite guidelines in wrongdoing or medication use. The undue web data may debilitate childrens moral awareness and contaminate childrens soul. In this manner, the undue sites can have a seriously awful impact on the sound development of kids or even reason juvenile wrongdoing. Be that as it may, youngsters are anything but difficult to contact undue web data. Since guardians can not screen the site pages that youngsters peruse in whenever and at wherever, the control of web can assist the guardians with filtering undue sites for kids and shield them from the misguidance and negative impact of web. A sentiment overview completed by an educator in Charles Sturt University found that guardians were stressed over the obscene substance on the web. So as to shield kids from the negative impact of extraordinary, fierce and explicit data, 93% guardians bolster the compulsory web sifting. The restriction of web can support ladies. So as to get more snap rate and advantages, numerous grown-up sites advocate savage sexual maltreatment of ladies. Numerous ladies experience the ill effects of the damnation made by the web on the grounds that the web makes them sold into servitude through the universal sex exchange (Mallisk, D., 2009). The control of web can square access to these sites, direct or even shut down a portion of these sites, and in this manner diminish the sexual abuse of ladies in the web. Consequently, the oversight of web can ensure ladies somewhat. The control of web can monitor individuals from the upsetting email spam. For some, net residents, garbage email is a problematic issue. Some garbage messages may have malware, and the malware will be actuated when net residents open the email. Some garbage messages might be phishing plans that endeavor to take net residents personality and compromises the monetary security and protection. Some garbage messages might be fake plans or hostile material. Also, there are a great deal of irritating spontaneous commercials (Mallisk, D., 2009). Spam channels can square garbage messages for net residents and make their web life increasingly protected and basic. The restriction of web can ensure the existence security of individuals. The unseemly data has undermined the existence protection of Australian individuals. As the occurrence that Google Street View vehicles gathered individual information by WiFi frameworks illicitly was grumbled, the Australian Federal Police has associated with examination. Australian Communications Minister Stephen Conroy blamed Google for doing it intentionally and said the move was the single most noteworthy break throughout the entire existence of protection (Shears, R., 2010). In addition, there are some net residents or sites that make a mala fide utilization of web to diffuse others security, similar to others private video, private pictures, etc. The oversight of web can forestall these appropriately. In this manner, at times, so as to ensure the protection of individuals, the control of web is fundamental. The restriction of web can secure people groups monetary intrigue. Some web data can undermine people groups monetary intrigue. Web banking cheats happens often. The oversight of web can channel a lot of fake data in the web and improve the management and control of web banking. Because of web oversight, an extraordinary number of monetary fakes, phishing, character burglaries, credits card robberies and numerous other criminal operations are forestalled (Manohar, U., n.d). In this way, the financial loss of web clients are diminished or maintained a strategic distance from. The control of web can diminish web brutality and ensure people groups individual security. In Australia or even the entire world, web tormenting and savagery has become a serous issue. There are numerous self destruction cases brought about by web tormenting. The web clients are mysterious and the data spread quick on the web. A few clients take points of interest of web to carry on web viciousness. The clients may criticize, misuse others and uncover others security, which will realize extraordinary damage to the people in question. Numerous stars are the casualty of web brutality, which can even reason the result of self destruction. A few sites utilize web unlawfully, which will offer ascent to pernicious impact and compromise people groups life security. Web murders occur. Through informal communication destinations, web clients bamboozle and murder different clients. There are some self destruction sites that abet self destruction, convey self destruction information and give s elf destruction strategies. The event of every one of these occurrences and comparative episodes make the web control fundamental. Web restriction can forestall unjustified maligning, limit web savagery and ensure people groups life security. The oversight of web can assist with ensuring social solidness and national wellbeing. Since the web oversight can assist with checking the enormous number of criminal operations and web wrongdoings, it regards the steadiness of society. Some illicit associations or individuals may discharge dark data which will upset the national economy and country. The psychological oppressors and radicals may discharge bogus data to twist realities, confound the open people groups mind and make dread and frenzy exhaustive web. These sorts of data will attack the national wellbeing and must be erased or separated to keep away from the misconception of people in general. The security isn't just about the physical conservation of the individuals, and preeminent, it is a power and direction in the ethics and estimations of the country in general (Coleman, B., 2010). There are numerous unseemly and indecent substance and data on the web which will affect the good and worth state of people in general. The oversight of web can help channel the undue data which may degenerate the ethical norm and soul of the general population. Along these lines the control of web can ensure to keep up the standard ethics and estimations of the country and help general society to shape sound and sensible web utilizing awareness. The oversight of web connects significance to the entire instead of person. That is the reason China that has confidence in socialism can execute rigid web restriction. The weaknesses of web restriction The most significant point against the oversight of web is that it is against the ability to speak freely and it abuses human rights. The web is a significant informative device, which gives a foundation of individuals from all around the globe to give free discourse. It ought to be where individuals can communicate their perspectives and position paying little mind to societys acknowledgment. In any case, the oversight of web blue pencil, channel and even erase a few people groups free discourse. This measure upsets the free spread of data. People groups privileges of free discourse, privileges of correspondence and option to know are disregarded. This penetrates the soul of majority rule government. This measure is impeding to sites which express specific contemplations and view. It is a snag to the improvement of web. Individuals might be stressed over that the administration will mishandle the privilege of control and damages the majority rules system of the general public. The oversight is constrained by the administration. The legislature may manhandle the privilege of oversight to avoid the discourses and data contradicted to the power. The administration may control the privileges of restriction to conceal data which is disadvantageous to its strategies. The administration that has privileges of web restriction may quietness any individual who question about the legislature. The ideological group in gathering may control the privileges of restriction to confine the intensity of political rivals. The publics option to know is denied of and the general population are constrained by the legislature. Subsequently, without the oversight of open, the vote based system of the country is harm enormously, which will offer ascent to genuine negative impact to the entire country. Some undue sites, for e xample, obscene sites, nobody needs that to be accessible. Be that as it may, the main problems constrained by the restriction of web go a long ways past the system. In China, albeit numerous explicit sites and gathering are restricted and hindered, the legislature, in fac

Economic--Government Regulation Research Paper Example | Topics and Well Written Essays - 1500 words

Monetary - Government Regulation - Research Paper Example Guideline of a country’s undertakings by the legislature is definitely not a contemporary issue as it is viewed as an occasion that started a very long while back as most governments occupied with endeavors to propel their advantage. As it were, guidelines have been utilized to secure key interests of the regular citizens and those of the legislature of the day. Government guidelines address various issues key among them being political, monetary and social. As time passes by guidelines, will in general create at various government levels as commissions increase more noteworthy forces as for activity of guidelines. At the end of the day, the administration offices and offices are getting vigorously associated with structure and last usage of the guidelines. It is significant that administration organizations established by either the official or the authoritative branches are profoundly liable for genuine execution of different guidelines gave by the administration office in control. For example, in the United States, the Food and Drug Association (FDA) and Environment Protection Agency (EPA) are dependable advancing laws that guarantee safe food and medication items are in the market while just as laws that cut down on contamination impact in the nation individually. Government organizations have become ground-breaking foundations over the ongoing past inferable from the representative jobs they have been reached out to by the legislature. For example, the administrative arm of the legislature may plan or order laws and build up core values and the organizations are left to make subsequent meet-ups and last usage. The tasks of these offices are profoundly impacted by their autonomy and all things considered, there are particular offices that liberated from the control of the official and other division of the administration. The administration offices just as organizations don't regularly work in detachment considering the way that individuals from the private division are ordinarily remembered for the board. The private part

Social Stratification in India Impact Of The Caste System - 2475 Words

Social Stratification in India: Impact Of The Caste System (Research Paper Sample) Content: Name:Tutor:Course:Date:Social Stratification in India- Caste SystemThe Indian caste system is a pertinent issue that has had major impacts to the development of the country. The caste system has been practiced in the country for many decades, which precedes written history. The debate has generated much debate among various scholars and academicians across the globe. The persistence of this system of social stratification for three thousand years is puzzling because the country has changed in many aspects, for instance, politics but still maintains the system (Freitas 1). Social `stratification system' refers to inequalities that are generated in social institutions where individuals are not given equal access to the available opportunities. Some individuals are allowed access to certain opportunities like educations whereas others are denied and are considered as outcasts. This essay analyzes the caste system in India, which is a form of social stratification that ha s been practiced in the country for many decades.The issue of social stratification in India is difficult to eliminate because it is entrenched in all the social institutions of the country. Social stratification in the country has become a normal way of life where some people are seen to be better than others in the society. Social stratification is a very pertinent issue and threatens the gains that India has made in regards to equal democratic rights. Many people have advocated for the abolition of the caste system in the country. Discrimination of people based on their class has been outlawed by the constitution of the country but the caste system is still evident in the rural villages of the country. Many leaders of the international community and other humanitarian organizations have raised concerns of the discriminatory nature of the system but little has been achieved. Several initiatives have been started to ensure that all Indians are treated fairly and respected without of their social status in their own country but the little gains that have been achieved are even being threatened by the spread of the issue in the rural villages of India.The key components of such systems include; the institutional processes that define certain types of goods as valuable and desirable; the rules of allocation that distribute these goods across various positions in the division of labor and the mobility mechanisms that link individuals to positions and thereby generate unequal control over valued resources. Those who have been classified to belong to the higher social class in society control everything whereas those who come from the law social classes do all the jobs that are considered to be demeaning. Inequality is produced by the social positions in the Indian society whereby `reward packages' of unequal value, and members of society are then allocated to the positions so defined and rewarded (Macy, 14443).In India, social stratification is so common where pe ople are divided into various classes that have characterized the country for many years. Children are born in a certain social class because they inherit the class of their parents. People are born in one social class and no one is allowed to move to the other social class unlike in the capitalism system where one can move from one social class to another through education. The system has had great impacts in the education and employment system of the country because of its negative consequences. The system has resulted to inequalities in employment and access to education opportunities because those of the lower social class find it hard to access good education unlike their counterparts in higher social classes. The unity of India is being threatened by the system because those of the lower social classes feel that they are being discriminated regardless of the supremacy of the constitution. The constitution stipulates that everyone has equal democratic rights whereas the caste s ystem favors some people. It is proving hard to eliminate the system, which has been entrenched in all the social institutions of India.The caste system of India is considered closed because the social status of a person emanated from the class in which they are born. There are limits on interaction and behavior with people from another social status, for instance those of the higher social class cannot freely interact with the untouchables who are seen as outcasts (Deshpande 3). There is no written time frame of when the system was introduced into the country but it is estimated that it developed slowly for many decades. The system was developed by the Aryan nomads who moved into the continent many decades ago. The development of the system seems to have been gradual for many years before it being entrenched in all the social institutions of the country. Each caste had a clearly defined role, for instance, those of the high social classes were mostly priests and the Sundras were mo stly servants. The beliefs were later put into the Hindu religion and thus religion allowed the classification of people into various classes.The caste system consists of a fixed arrangement of strata from the wealthy to the least privileged, with a person's position determined at birth, which is common in the rural villages of India. The system is still widespread in the rural villages of India even after efforts have been put in place to ride out the discriminatory practice. In India, castes are ranked in different classes depending in the class in which someone is born. In the rural villages of the country, members of different classes know each other and how they can associate with different people. The ranking people are based on many things, for instance, on purity and pollution, those of the lower class are given duties, which are considered to be dirt. Things that are associated with the head such as teaching, and learning are considered pure whereas other roles for instance pollution are seen to be impure. The Indian caste system recognizes four classes which are, Brahmins who are mainly Priests and scholars, Kshathriyas who are mainly rulers and soldiers, Vaishyas who are merchants and farmers and finally the Sundras who are servants (Majid, Abdul, and Saadat 8). Those things that involved waste, feet, and skins are considered polluting and impure and thus they cannot be associated with those of the higher social classes. Brahmins who are the top most class are seen as pure and holy and thus they are scholars and religious leaders in the society. Indias caste system is social structures that divide different groups into ranked categories based on their ascriptions in the society. Caste identities remain of great significance in the rural villages of India although the constitution of the country prohibits the discrimination of people based on their social class unlike before when it was allowed by the religion rules.BrahmansThis is the top most class , which is assigned the highest status of the four and they live by rules, which are strict because of their standing in the society. Because of their status, they are expected to carry themselves out in a manner that is acceptable to the society. They seen to be next to their creator and protector and thus they are expected to conduct themselves in a manner that befits their status in the society. Members of the other castes see them as holy, next to their creator and protector and respect them because of their social status and duties that they are assigned in the society. They view them as powerful because they have certain powers that they use to control members of the other classes. In addition, members of this group are expected to observe some rules that have been put done failure to which they can be sanctioned. This class of people is trained to avoid contact with the Sundras who are considered to be dirty and impure and not worthy sharing the same table with. They are not also expected to eat certain foods, for instance, certain types of meats that are considered to be dirty. This is based on the beliefs and teachings of the Indians that some foods are polluted and are not fit to be consumed by those who are considered pure.This group of people cannot perform many of the tasks because of the many and strict rules that they are supposed to observe and thus they must depend on people from other social groups for the execution of certain tasks like cleaning their houses. Without the other castes, there could be no Brahmans because they entirely depend on all the basic necessities that are vital for survival. This group of people is expected to study some scriptures during their tender age so that they can know what is expected of them in the society. A young Brahman is taken through several lessons so that he can know what differentiates him from boys from other social classes in the society. After ten or more years of study, a Brahman may become a prie st and serve other people in the society by preaching to them. If there is no chance of becoming a priest or a teacher in the society, the young boy is encourage to take another occupation that are only fit for people of his social class. He must be careful not to break the rules of his social class during his work in the occupation that he has chosen because he is bound to associate with members of other classes if he chooses another occupation other than being a priest and a teacher. The Brahmins believe that associations with members of the lower castes would contaminate their souls and make them to be impure and thus their protector could not accept their sacrifices.KshatriyaThis is the second class, which is composed of soldiers, generals, and kings. The role of members from this group is to defend the society from enemies who may want to invade the society. They are expected to study the ancient scriptures under the guidance of a member of the Brahmins wh...

Class One Lever Examples

Class One Lever Examples Class One Lever A lever could be something as simple as a wooden board with a ridge that freely rotates or moves on a pivot. The most common and popular lever can be found in many playgrounds: a see-saw or teeter-totter. They are found everywhere and it is one of the most useful simple machines. There are three classes of levers. The image below is an example of a Class One Lever, sometimes called a First Class Lever. Examples of Class One Lever: All classes of levers have four basic parts: Beam- The lever, a wooden plank or metal bar resting on the fulcrum. Fulcrum- the pivot or the turning point. Force- the effort or input needed to move the beam and load. Load- the item or object being moved or lifted on the plank. The Class of Lever is determined by the location of the load, fulcrum, and force. In a Class One Lever, the Fulcrum is located between the Load and the Force. The closer the Load is to the Fulcrum, the easier it is to lift (increased mechanical advantage). Examples include see-saws, crow bars, hammer claws, scissors, pliers, and boat oars. The claw end of a hammer, along with the handle, is a Class 1 Lever. When pulling a nail, the nail is the Load, the Fulcrum is the head of the hammer, and the Force or effort is at the other end of the handle, which is the Beam. The Load (nail) and Fulcrum are close to each other which makes it easier to remove a nail with the hammer. A crow bar works the same way but it has a longer beam (or handle) which makes it easier to remove a nail or other objects like aluminum siding from a house or the wood that makes up floors. Some simple machines are made up of two Class One Levers such as scissors and pliers. The cutting ends of the scissors is the location of the load, which could be the paper you are cutting. The fulcrum is the point where the scissor blades are joined together. The force or effort is the end or handle of the scissors. The parts of a pair of pliers are similar to the scissors. Notice how the parts are located similar to the image above.

U.s. Foreign Policy And Defense Advisers - 1051 Words

Bush s foreign policy and defense advisers were trying to define a strategic framework and adapt U.S. armed forces to the revolution in military affairs. The president was beginning to speak more about free trade and remaking U.S. foreign aid. During the presidential campaign, Bush had talked about the importance of foreign policy and to strengthen our defenses. After the attacks on 9/11 the administration launched a global war on terror. This focused on worldwide terrorist threats instead of just al-Qaeda. To get intelligence from terrorist, they kept them in custody, sent them over to be interrogated, and sometimes tortured them. Later on, The 9/11 Memorial opened on September 11, 2011, which was the 10th anniversary of the attacks.†¦show more content†¦The plaza is lined with cobblestones and will eventually have more than 400 trees making it separate from the sights and sounds of the surrounding city. The trees were selected around New York, Pennsylvania, and near Washington, DC, to symbolize areas impacted on 9/11. The 9/11 Memorial Museum opened on May 21, 2014. It is located beneath the Memorial plaza. The main exhibition space is located seven stories below the 9/11 Memorial at the bedrock foundations of the World Trade Center. A memorial exhibition honors the individual victims of the attacks. On October 2014, the One World Trade Center opened. The Architects that built the building were Skidmore, Owing Merril. The One World Trade center is the tallest building of the new World Trade Center Complex. It is 104 stories high which is 1,776 feet high, symbolizing the year America became independent. The cubic base of the One World Trade Center is similar to the Twin Towers. This skyscraper has roughly 49,000 cubic yards of concrete, which is enough to pave 200 miles of New York City’s sidewalks. The developers of the One World Trade Center designed the tower to be the safest in the world. Instead of standard concrete, they used high-strength concrete, which is seven times stronger. Even the reinforcement steel bars are larger than normal to make the One World Trade Center stronger. The One World Trade Center exceeds New York City’s building safety code